Create a business website

An SSL certificate serves as proof of a website’s identity and also enables the browser and server to establish an encrypted connection. All information transmitted by your website is encrypted, which protects it from third-party access.

An SSL certificate is the industry standard

For every company appropriate encryption is industry standard. It ensures data security and increases customer trust and is therefore very important for a company’s reputation. Every company website should therefore have a valid SSL certificate. If no certificate is available, some web browsers even issue a security warning. A missing SSL certificate can also have a negative effect on search engine rankings.

The abbreviation ROPO stands for "Research online, purchase offline," referring to the phenomenon where consumers first obtain information online about a product. But they only decide to purchase it in the store, where they can touch and feel it first.

Online presence

Creating a business website is a great way to draw interested people’s attention to what your company is offering and encourage them to buy the products or use the services. It is irrelevant whether the purchase is made online or offline. Both distribution channels are interlocked and can complement each other.

Increase sales

A well-thought-out and properly optimized online store also greatly benefits your brick and mortar store. In order to make the most out of these selling opportunities, businesses with sales goals should create a business website using a practical website builder, or have one created for them.

Try MyWebsite Business from IONOS right away! If you wish, you can use WordPress to create a website for your business, display your company’s offerings in several languages, access customer reviews and online appointment planners via business web apps, and conveniently manage reservations while out and about.